Pikeville College - Public Affairs - Visual Identity

Visual Identity

Guidelines

The Office of Public Affairs has the responsibility of designing and printing materials for the College in both print and electronic form. A set of graphic standards, known as Visual Identity Guidelines, has been adapted and designed to convey a strong and unified visual image of the College.

With evolving College image policies and communications, consistent graphic standards are essential in promoting a cohesive and focused image. Maintaining a focused graphic identity with the use of the College logos, seals, wordmarks and other symbols and graphic images all help to create a positive image. This serves not as a creative constraint, but as a unifying element. With consistent graphic standards comes ease in designing and printing, savings in designing and printing costs and savings in time.

Image Policy

In order to control use of the name “Pikeville College,” logos, the seal and other official subordinate graphic symbols, the name “Pikeville College,” the words “Pikeville College” used in the context of Pikeville College, the College seal and other authorized symbols can only be used with the express approval of the Office of Public Affairs.

Incorrect Usage

The logo, seal, wordmark and authorized subordinate symbols must not be rekeyed, redrawn, reproportioned or modified in any form.  The name of the College is “Pikeville College.” The initials “PC” may be used sparingly, but it is recommended that the full name of the College be used as to ensure name recognition.